- Uncle Ebo Whyte, a Ghanaian playwright, urges those working in the creative industries not to always look for money from sponsors for their events and material.
- He proposes looking at different kinds of sponsorship, giving examples like hotels may be able to provide space, beverages, or rooms as support.
- Whyte added that while some brands and firms might not have money but may still give goods or services, event organizers frequently ask for donations.
- He delivered this as his keynote address at the recently held Showbiz Roundtable organized by Joy FM. Bright Ladzekpo, the CEO of PH Media Ghana Ltd., delivered the second keynote address during the gathering.
- The event’s theme was “Securing Sponsorship for Events and Creative Content,” and panelists included Kobina Atta-Bedu, a procurement expert and management consultant, Latif Abubakar, the playwright and CEO of Globe Productions, Regina Ofori, brand director and consummate marketer, and Baba Sadiq, the founder of 3 Music TV and Wildaland Festival.
- Baba Sadiq, Regina Ofori, Latif Abubakar, Ivan Quashiga, and Kobina Atta-Bedu were among the panelists at the event. Kwame Dadzie, the host of “Showbiz A-Z,” moderated the event, and Noella Kharyne Yalley served as the MC.
